Swiffer

The new Swiffer commercials which feature the “dust” and “mud” people to me are very creative and effective.

The past campaign using old dingy mops and brooms lurking around the corner like an old ex, backed by breakup songs was not as versatile as the newest campaign.

The ads feature a tiny “person” who is actually mud, dirt, dust, or a film you need to clean up. They all tell a story that no one is good enough for them and they are happy where they are, until something comes up above them. That something being a product from the Swiffer line.

These ads are comical, and get the point across, Swiffer is going to clean your surfaces better than anything else that you attempt to use. I also think that this creative is effective because they can use the same concept for all of their products in their line.

Swiffer Wet Jet, Swiffer Duster, Swiffer Sweeper, are all used to attract a different dust person.

However, after looking at the Swiffer website, the campaign does not seem to carry onto their digital space. Nor does it show up on their facebook page. I think that the campaign is useful, however, after everything that I have learned in college, it is important to be consistent on all platforms. It is also especially to have a good online presence. However, they do have a substantial following.

Swiffer to me is doing a great job with their ads however, I would hype up the online existence a little more, They offer coupons on their website and other information that could be useful, and they don’t really let the audiences know about it. I think that would be beneficial to their brand.