After years of hiding behind the company, the “Chief Chocolate Officer” at M&M’s is reviling her face. Huffington Post describes her as “an intelligent woman with a sharp wit”.
"Strange how people are just finding out now that there's been a Chief Chocolate Officer all these years. Did people think that M&M'S just managed themselves? – Ms. Brown"
Her name is Ms. Brown and she is the newest character in the M&M’s family. She is the second female character in this line following Ms. Green, and the date of her anticipated revile will be during the Superbowl on February 5th 2012. Like her fellow M&M’s she will have her own distinct characteristics and personality.
Ms. Brown is already busy reaching out to fans on her Twitter page and the official M&M’s Facebook page. The other colors are also taking about them on their official M&M’s site.
I think that the way M&M’s is reviling their new character is great. This is a very original way of creating buzz and anticipation about the event. the concept of the character “Ms. Brown” must not have been very difficult for the company, but making her stand out from the rest of the colors was the main challenge.
The story that is emerging that goes along with this character, “Chief Chocolate Officer” makes her mysterious because it is as if she has been around this whole time, and no one knew about her. She is already important, she is already established, but we are just learning about her.
No one ever has created a character that has already existed for years, and her revile at the Superbowl may be the one I am looking forward to the most.
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