GIANTS!..and Ads! February 7, 2012

The Super Bowl is over, thankfully with a good outcome for the NY Giants, but that will not be my topic of conversation for this post.

Since there were so many Ad Spots, I thought that I would go through 10, giving each a letter grade, and writing a few comments.

1. GoDaddy.com- F. These ads never have any substance. Its always just half naked girls, which I guess gets attention of the guys, but who actually even cares. They don’t talk about their product or show you anything.
2. Honda- B. With “Matthew’s Day off” I think this may have been a good concept if they executed it more. The whole thing seemed boring to me.
3. Anheuser-Busch- A. I especially loved that they introduced their new “Bud Platinum”. Great strategy, reaching millions of your target at one time. The Budweiser spots with the history theme were beautifully done and gave the feeling of emotion.
4. Cars.com. D. Why did that guy have two heads?
5. Chrysler- A. I do give this ad an A because it was beautifully done, it appealed to emotion and kept the audience waiting. However, this could have been a political commercial and still would have worked. It was not really tailored for Chrysler, but it was still great to watch.
6. Coca-Cola- B. Never thought I would give Coke a B, but I thought they could have been more creative. Sometimes I found myself asking, “What’s going on?” However, the ads did grab attention and were fun to watch, and the bears were adorable.
7. GE- A. Specifically the spot titled “Power and Beer”. This worked well because the spoke right to the audience that was watching and related their product that may sometimes go off the radar, to something that the audience loves. Great commercial.
8. GM- A. The Silverado spot the post apocalyptic story line. Great play on what everyone is talking about for the year 2012. However, what spoke to me about this ad was that it was also an ad for Twinkies. Great tactic, which I have never really seen before.
9. Mars- A. M&M spot! Best commercial I have seen in years! Hilarious, witty, and reached everyone in the room! This was a completely different angle than what I had originally expected from this company. Great advertising. I hope I can make ads like this one-day.
10. Telaflora- A. Even though it was based on sex appeal, it worked perfectly for this company. The ad gave the exact message that it needed to and I think that it was extremely effective.

Over all I think that the Super Bowl commercials have been better in the past. Though some I really enjoyed, as a group, they lacked excitement and creativity.  (To watch all of the Super Bowl commercials click here!)

Congrats to the New York Football Giants, you are the best in the world.

Super Bowl Anticipation February 1, 2012

The Super Bowl is alway’s one of the best, if not the best, days of the year for advertising. I wanted to write a pre-bowl post just to get some thoughts out about the ads.

Even though I try not to watch, or read about and teasers for these new ads. (That may be the wrong decision, because I am suppose to be knowledgeable and keep up with all of this, but I like the element of surprise. However, I do make up for it by reading everything possible about the ads the day after.) I do want to comment on a few things.

So based on that, I am only going to talk about (list) the little that I have heard by accident, and make predictions based on last years ads.

1. I think that the M&M’s spot is going to catch a lot of people off guard. Even though they have been doing a great job with hype, using billboards and social media. I still think that there will be a shock factor.
2. Honda will be doing some sort of parody on Ferris Bueller’s Day Off. This will be interesting to see, not only how they execute it, but if it will be successful or not.
3. I am hoping that Apple throws something cool at us.
4. Coke is always a wonder to watch and I find myself mesmerized with everything that they do. So I am looking forward to their creations this year.
5. GE will be participating this year, and I am particularly interested in what they have to say, and how they are going to say it.

Not only is this years Super Bowl exciting for me because of the ads, the New York Giants have made it to the game. Being a fan of the team and the ads, I find my self wondering when I will have time to leave the TV.

I look forward to my post-bowl post, to share my likes, dislikes and comments about the 2012 ads.

GO BIG BLUE!